CHANEL FOR MEN!

Bleu de Chanel is Chanel’s first major male fragrance since 2004’s Allure Homme Sport, and its first men’s master brand since 1990’s Egoïste. Even though Bleu de Chanel is not geared to a particular demographic/age-group, Chanel hopes this fragrance will broaden its appeal with young men.



TAKASHI KUMAGAI